Do’s and Don’ts of Social Media for Business

Social Media has become a MUST have for many businesses these days. Whenever potential clients are looking for a new product or service, they generally start their search on social media, not only to learn more about your brand, but also to see what others are saying about a brand or business. They also go online to also make comparison of the different prices, which assists with decision-making.

There are many strategies that different companies are trying out to make them have an edge. Not all of these strategies are effective if not implemented well.


Understand your Customers.

Tailor your social media pages to your consumer base, and not on your own personal interests. The harsh reality is that your consumers don’t care about YOU. They care about what you can do for THEM.

Keep Track of Time. 

Analytic helps you understand what are the best times to post on your social media pages. Find out when your followers are most active on social media and post during those time frames. Most social media site have these tools, an example for Twitter there is Twitter Analytic

Great Customer Service.

Great customer service can make or break a company. Happy customers are more likely to come back and establish a loyalty to your brand. Not only will these customers be loyal to you, but they will also be your best brand ambassadors by word-of-mouth advertising. That’s the best advocacy you can ask for! We can attest to this we have grown through this kind of advertising.

Be Active but don’t over-do it.

It is great to be active on social media, but be cautious not to overwhelm or annoy people with so many posts. Two problems that could arise include: 1) Too much information can cause your followers to stop following your posts, and 2) Your posts can get lost within their news feeds and they won’t see the content that could be really valuable to them.

The Do Not’s:

Don’t like your own posts.

Of course you like your post. You posted it! But don’t “like” or “favorite” your own material. Encourage your employees, however, to share and like the material that is posted. Your employees can be your brand’s greatest ambassadors.

You don’t have to connect with everyone.

Just because someone follows you, doesn’t mean you have to follow them back. Think of it as choosing who you surround yourself with in real life. Before you follow back, think of how it will reflect on you. Is this someone who would represent you and your business in a good way if consumers saw that you were associated with them?

These are some of the Do’s and Dont’s that you can be able to work. If you can think of what else we can add onto our list do let us know

When Is the Right Time for Rebranding?

Rebranding is a common business practice that many major companies have been practicing for years. Many at times as the consumers of the brand we might not be able to notice the changes made unless it is major makeovers. A good example of a company in Kenya that has done a major rebrand is Orange Telekom to Telekom.

The brand that you have developed is the core identity of your business: a collection of all the values, ideals, characteristics and the personality traits of your company reduced to a single set of recognizable standards. Brands at times go through crises, it mostly during these times that many tend to rebrand to be able to reinvent themselves.

The following are some of the telltale signs that your brand is probably ready for an update:

Failure to differentiate yourself from Competition

Branding is all about having a competitive advantage over your competitors. When you realize that, your brand seems to disappear in the sea of many competitors it is time to think about rebranding. You need to have brand that is unique and stands out.

Brand Reflection

A great brand communicates a definite message to your current customers, potential customers, and just visitors. You need to have a brand that attracts people to your brand and keeps them always coming back. If you also have a products/services that no longer appeal to the market it would be high time to shelve and identify which new ones to incorporate

Old image is obsolete

You could be in need of a rebrand simply because your old image is obsolete. Design trends change quickly, and in the span of a decade or two, the fonts, colors and shapes that seemed cool at the time could be laughed at in the modern era as nostalgic leftovers.

Targeting a New Demography

An effective brand created is one that was developed specifically for a specific target audience; this helps a brand become more relevant. Once you set a target audience for your brand you need to be able to evolve along the same lines. A brand that targeted towards young men will not be appealing to middle aged women.



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