Corporate Blog… What Is That?
This is a blog that has its own voice, seeks to answer questions that readers might have been puzzling with and with each post written there is a lot of value addition. It also tends to have a huge readership depending on the content written and in turn leads to the conversion of some readers into customers/clients.
Some of the things to consider for your blog include:
Choose a Blogging Team
Select a person or people who are competent, knowledgeable and comfortable writing about the areas that you cover in your industry. It would be great to select people or a person who has experience with online writing and has an understanding of how to frame and structure your articles. It would also be great for articles to be reviewed before going live so that they portray accurate information.
Be open to Criticism
Do not be scared of criticism that might arise from the audience. Many organizations do not open the comments section of their blogs. This is a great opportunity for you to create an engagement with your audience and to prove your expertise in the field. There are lots of ways to deal with negative feedback, so don’t be afraid to open up to your community.
Outline a Comment Policy
Do note that by opening up your blog for full feedback (which you should), you will get a variety of comments — constructive, complimentary, hateful, and spam. Be prepared for everything. It would be great to always make a point to ensure that no one strays away from the discussion.
You’re probably accustomed to tracking everything, and your blog is no different. If your blog is a page on your website, make sure your current web analytics tools are set to track all the same data that it monitors on your website. One of the Best analytics tools that you should consider using is Google Analytics, a free analytics tool with an easy-to-use interface.
Promote your Blog
It would great to ensure that your client and potential clients know that you have a blog that is up and running. Share the URL for your blog posts or blog page on your social media sites, newsletters, and advertisements and even through word of mouth.
This is the best way to build an audience for your website and keep them wanting more. Get behind the quality work that your team is putting into the blog and promote away.