Creating an Effective Corporate Blog
Corporate Blog… What Is That?
A corporate blog is one that has its own voice, seeks to answer questions that readers might have been puzzling with, and with each post written there is a lot of value addition. This leads to a huge readership depending on the content written and in turn leads to conversion of some readers into customers/clients.
Some of the things to consider for your blog include:
Choose a Blogging Team
Select a professional who is competent, knowledgeable and comfortable writing about the areas that you cover in your industry. Experience with online writing and an understanding on how to frame and structure your articles, is important.
Be open to Criticism
You are bound to receive criticism from the audience, you need not be scared of it. Many organizations do not open the comments section of their blogs. This is a great opportunity for you to create an engagement with your audience and to prove your expertise in the field.
Outline a Comment Policy
Note, by opening up your blog for full feedback (which you should), you will get a variety of comments — constructive, complimentary, hateful, and spam. Preparation is needed for this and you need not to take it personally. It would be great to always make a point to ensure that no one strays away from the discussion.
You’re probably accustomed to tracking everything, and your blog is no different. If your blog is a page on your website, make sure your current web analytics tools are set to track your blog posts too. Google Analytics, is one of the best analytical tools, it’s free with an easy-to-use interface.
Promote your Blog
It would great to ensure that your client and potential clients know that you have a blog. Share the URL of your blog posts or blog page on your social media sites, newsletters, advertisements and even through word of mouth.
This is the best way to build an audience for your website and keep them wanting more. Get behind the quality work that your team is putting into the blog and promote it.