Increasing Your Website Traffic
There are more than a billion live and active websites in the world. This in turn shows that you already have immense competition but one thing to remember is that you are not in competition with everyone. Your goal is to get more people in your target audience to visit your site. Below are some simple ways to increase the amount of traffic that you are getting to your website.
Optimize Your Website Content
This is the key step for any website. If you want to truly increase website traffic, you first ought to ensure that your website content is optimized. Otherwise, the traffic will be fleeting and only temporary.
Have a Social Media Presence
Having great content on your website is not enough and hoping that people find it – you have to be proactive. One of the proven ways to increase traffic to your website is to use social media channels to promote your content. Share your content on your social media pages i.e. Facebook, Twiiter and Instagram among others.
Search Engine Optimization
Search Engine Optimization (SEO), will increase traffic to your website in two ways. Initially, there’s on-page SEO. This deals with refining each page of your website with the right navigation, keywords, headlines and so on. Next is off-page SEO. This is about the same things off the pages you control. For instance, guest blogging, forum commenting, and anything that you can do to get reliable links back to your website.
Focus On Mobile Usability
Serious about driving traffic? Then you need to ensure that your site is mobile-friendly. Use Google’s Page Insights Tool to check the friendliness of your mobile layout and see if it conforms to guidelines. You should also make sure that all your posts and content are AMP-specification ready.
Engage In Influencer Marketing
This is a great way to get your message out to millions of people without having your own large audience. You can leverage influencers on Twitter, Instagram and any number of other social networks. Find people who are entrenched in your niche or industry and reach out to them. This won’t be cheap, but it could potentially bring you droves of customers and sales in the near term.
Post Content to LinkedIn
LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.
It is just not enough that you get other sites to link back to you but you also need to improve on your internal linking structure. When you create and publish content on your website, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website. This also helps one to be able to read even more of your published articles
Learn from Your Analytics
Use tracked links for your marketing campaigns and regularly check your website analytics. This will enable you to identify which strategies and types of content work, which ones need improvement, and which ones you should not waste your time on.