Registering a Domain Name
Choosing a domain name is usually the first step when it comes to developing of your website. Whether you own a dozen domain names or you’re looking to register your first domain name, we have compiled a few handy tips that will help you pick the right name and avoid some of the most common pitfalls.
What to consider:
- It should be short as possible
- Should be easy to spell and pronounceable
- The name ought to be one that you can brand
- Should be unique and cannot be confused with another domain name
- Ensure that there is no conflict with an existing Trademark
- Should be directly related to either your business name or
- directly related to keywords from your industry or
- descriptive of your sites content
Importance of a Domain Name
- If you ever change your web host, your domain name goes with you. You have already generated traffic and have regular visitors or customers who knew your site name as pixeldesignagency.co.ke (for example) would not have to be informed about a change of web address (also known as “URL”). Changing of hosting companies does not mean that you have to change your domain as well.
- If you are a business, a domain name gives you credibility. Few people will be willing to do business with a company that does not have its own domain name. Email sent from firstname.lastname@example.org as compared to email@example.com look more believable and authentic.
- If you get a domain name that describes your company’s business or name, people can remember the name easily and can return to your site without having to consult their documents. In fact, if you get a good name that describes your product or service, you might even get people who were trying their luck by typing “www.yourproductname.com” in their browser.
- If you want good sponsors (advertisers) for your website, a domain name is usually helpful. It tends to give your website an aura of respectability.