There are many varied reasons that would lead one to consider redeveloping their website. When you realize that the number of websites views has reduced it is high time to reevaluate your website and see the changes.
Some of the reasons that could lead to lose traffic include:
- Outdated Information
When your website is not up to date with new information, it can lead to miscommunication of Information. This can, in turn, lead to loss of clients, it will also send a wrong message that you do not care so much about your website or you are too busy to do it. There could also be changed in the team, board, and other subordinate staff that are still displayed as active members
- Evolution of your Brand
Over time companies rebrand with the changing times. Most times, you will find that the existing website still represents the old brand hence can be confusing. When rebranding happens, the website should also reflect the new brand and embrace the latest technologies.
- Navigation Challenges
User experience is very important to everyone who visits your website. If people have a great experience, they are likely to share the same with their family and friends. There ought to be clear when one visits the website on how to access information.
Most of the old website were not responsive hence, their display on other devices such as mobile phones and tablets will not be so appealing. Considering most websites are viewed on these devices, it is best to update your website appropriately
- Lack of Natural SEO Traffic
When you realize that your website gets literally zero natural traffic from search engines like Google, Yahoo, and Bing, then something is definitely wrong. You need to look at your website structure as that could very well the problem that is leading to no website traffic.
- Lack of Blog
Blogging has become a great way to draw traffic to your website. If you do not have a blog, it is high time that you included one and started sharing information relevant insights with your audience.
- Audience Evolution
The people who viewed your website a couple of years back are not the same ones viewing it now. You need to be able to change with times and move accordingly. You always need to reach out to the new audiences, with new and updated content and offers that appeal to the market.
Time for Action
How many of the above, have you checked off? Then it is high time you considered redesigning your website. Contact Us Today for a free consultation on the changes that your website requires and we can be able to start working on them as soon as possible.