What to Consider before you register a Domain Name

Choosing a domain name is usually the first step when it comes to developing of your website. Whether you own a dozen domain names or you’re looking to register your first domain name, we have compiled a few handy tips that will help you pick the right name and avoid some of the most common pitfalls.

What to consider:

  • Should be as short as possible
  • Should be memorable
  • Should be easy to spell
  • Should be pronounceable
  • Should be a name you can brand
  • Should be non-confusable with another domain name
  • Should be no conflict with an existing Trademark
  • Should be easy to say
  • Should be directly related to either your business name or
  • Should be directly related to keywords from your industry or
  • Should be descriptive of your site’s content

Importance of a Domain Name

  • If you ever change your web host, your domain name goes with you. Your regular visitors or customers who knew your site name as www.pixeldesignagency.co.ke (for example) would not have to be informed about a change of web address (also known as “URL”). Changing of hosting companies does not mean that you have to change your domain as well
  • If you are a business, a domain name gives you credibility. Few people will be willing to do business with a company that does not have its own domain name. Email sent from info@yourdomain.com as compared to businessname@gmail.com looks more believable and authentic.
  • If you get a domain name that describes your company’s business or name, people can remember the name easily and can return to your site without having to consult their documents. In fact, if you get a good name that describes your product or service, you might even get people who were trying their luck by typing “www.yourproductname.com” in their browser.
  • If you want good sponsors (advertisers) for your website, a domain name is usually helpful. It tends to give your website an aura of respectability.


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